Sony introduces the Cyber-shot HX99, a tiny travel high-zoom camera
Versatile New Travel Camera Features Upgraded Image Processor, 4K Movie Capabilities and Many Other Advanced Features into an Ultra-Compact Body
ZEISS® Vario-Sonnar T* 24-720mm High Magnification Zoom and High Image Quality Lens
Stunning 4K video with full pixel readout and no pixel binning
Upgraded BIONZ X™ image processing engine and newly implemented front-end LSI ensure outstanding image quality
Versatile operability and shooting functions including Eye AF, EVF, Control Ring, Touch Focus/Touch shutter, 180º Tiltable LCD and more
SAN DIEGO, Oct. 15, 2018 /PRNewswire/ — Sony Electronics Inc. – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer – has today announced the Cyber-shot® HX99 (model DSC-HX99) camera, an exciting new travel zoom that packs an extreme zoom range of 24-720mmi into the world’s smallest camera body of its kind.
The new HX99 model is the ultimate companion to any travel enthusiast or weekend photographer with extensive functionality that includes the ZEISS® Vario-Sonnar T* 24-720mmi High Magnification Zoom lens, 4Kii movie shooting, a powerful BIONZ X image processing engine with a front-end LSI, extremely fast AF, Eye AF, 10 fps shooting and more.
ZEISS® Vario-Sonnar T* 24-720mm High Magnification Zoom Lens
In addition to the extensive 24-720mmi zoom range, the versatile new ZEISS® Vario- Sonnar T* lens features Optical SteadyShot™ image stabilization, which effectively minimizes the camera shake and blur that often occurs during handheld and telephoto shooting. The new HX99 is also equipped with a Zoom Assist function that allows the user to zoom more accurately while shooting far away subjects by offering a quick, temporary zoom-out display to showcase a wider area.
Processing Power for Video and Stills
Thanks to its powerful BIONZ X processing engine, the new HX99 camera can capture stunning 4Kii video with full pixel readout and no pixel binning, with minimal “moire” and “jaggies.” The new model also is capable of shooting high-frame rate HD video at up to 120 fps to produce impressive slow-motion sequences during editing.
During still photography, the camera can acquire focus in as little as 0.09 seconds, and it can shoot continuously at up to 10 fps for up to 155 shots. The HX99 also is equipped with Eye AF technology, a feature made popular by Sony’s acclaimed lineup of αTM interchangeable lens cameras that locks focus onto a subject’s eye for compelling portrait and fast-action photography. The camera also is capable of shooting images in RAW format and has a maximum ISO of 6400ix.
Intuitive and Comfortable Operation
The versatile HX99 travel camera includes Touch Focus and Touch Shutter functionality for added convenience, as well as a Touch Pad function for smooth focus point shifting while using the retractable OLED Tru-FinderTM. The camera also has a Control Ring that can be customized with functions such as manual focus or step zooming, as well as a customizable ‘My Menu’ option for instant recall of up to 30 different settings.
The new camera has a 180-degree tiltable LCD screen that allows for easy framing of self-portraits and group shots, a pop up electronic viewfinder and an upgraded grip that offers a firm hold and greater stability during shooting. It also offers location data acquisitionx via Bluetooth®, which can collect and record location data from a connected mobile device, and proxy recording that allows instant transfers to smartphones or websites for quick sharing.
Pricing and Availability
The new Cyber-shot HX99 Travel Zoom camera will ship in early November for $449.99 USD and $599.99 CAD. It will be sold at a variety of authorized dealers throughout North America.
A variety of exclusive stories and exciting new content shot with the new Cyber-shot cameras and Sony entire line of αTM interchangeable lens cameras can be found at www.alphauniverse.com, a site built to educate and inspire all fans and customers of the Sony Imaging brand.
The new Cyber-shot content will also be posted directly at the Sony Photo Gallery and the Sony Camera Channel on YouTube.
About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K Ultra HD TVs. Visit http://www.sony.com/news for more information.
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Written by GaryPageau
Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.